Relationships can be like a Tug-of-War - 3 Ways to Repair Broken Relationships

Listen – we know your company is really good at what you do. Otherwise you wouldn’t be still in business and looking for affordable ways to market your business.

But you’re not as good at digital marketing as we are. We promise. And we’re not talking about just providing email marketing or social media marketing. KAZ Communications Network is the best in the country at developing affordable comprehensive marketing campaigns that engage all of your customers and future customers fast. And we want to work for your team.

You know in your heart you could grow faster if coming up with creative marketing campaigns were not slowing you down. Isn’t that what’s keeping you up at night how to keep your loyal customers and increase your sales especially during seasonal down times? And isn’t that why you’re here? 

Many email marketing blogs, seminars, presenters (including me) tells you that email marketing is an “engagement tool”.  What does that mean really?  It’s actually the best way to turn your existing customers into VIP Loyal Customers.

3 Ways to Repair Broken Relationships:

Secrets to Successful Email Marketing Campaigns

   1. Begin Basic Communication – What type of communication are you most comfortable with? What makes you feel safe? No matter how you choose to initiate, remember fear is normal. Start with a “Welcome” email campaign. Maybe call and leave a message when they’re not likely to pick up or text them. Whatever the case, initial communication can look different for each of us. Above all, be sure to clarify your goals for contacting them upfront. Describe what that might look like – “I’d like to invite you to be one of our Loyal VIP Customers” or “I’d like for us to meet over coffee once per month”. Note: This could be a monthly event at your store or office.  Keep the message brief, not providing too many details but remain committed and ready for this new season of increased sales.

   2. Pace Yourself – The process of restoration is a marathon not a sprint. It takes a while to rebuild  relationships. Start slow. Be brave. Prepare yourself for the fact a customer may not even reciprocate. They may not be ready. Respect their choices, too. They may not be ready to buy your products – and that’s okay. Know that your ability to reach out is enough. Remember, your overall sales does not depend on one person’s willingness to purchase your products today, but it may be tomorrow, next week, next month, or next year.  Be patient.

   3. Be Consistent – It amazes me how many of us underestimate the power of being consistent. It does not mean you delete contacts from your email messages because you don’t see where they opened your email, but it does mean you allow yourself to build trust by remaining consistent with your commitments. It reminds me of this positive thought.

“Meet your customers where they are… 

Got to give the people what they want.”

KAZ Communications Network is a Customer Relationship Marketing firm (CRM) that leverages an integrated marketing model composed of total traditional advertising, Email, CRM, and Social Media platforms.  We’ve got the goods, and we want to share them with you. Let’s get to know each other better. 

Schedule a One-on-One Meet n’ Greet Session. It’s FREE! 

Petra Parker

KAZ Communications Network

www.kazcommunications.wix.com/buildyourbusiness

    

KAZ Shares Tax Advantages: Business Owner/Employee/Home Base Business

As we move into the 2nd half of 2015, it comes to my attention that many people (including me) are not really understanding our Income Tax benefits for each of our business decisions.  No one really breaks down the tax money matters so that we can make informed decisions with how we choose to make a living which should include TAX ADVANTAGE BENEFITS. 

Many people (parents, educators, and religious leaders) focus on teaching us to: Get a good education so you can get a great job to afford to take care of yourself and family obligations. You see, they are comfortable with having enough to get by and maybe a few dollars left over for emergencies.  This idea was considered "The American Dream". You know, the "40-40-40" plan - work 40 years for somebody else, 40 hours per week to retire with 40 percent of your income.  I actually bought into that theory partially because I was a single Mom raising three (3) beautiful daughters with a house, car payments, and all the dressings.

The main message in this "40-40-40" plan is that this system is made for the rich while the rest of us remain enslaved to the system.  But, this is NOT the truth. Let's dissect the basic truth in today's  "American Dream".  One of the opportunities to be independently wealthy begins with understanding the INCOME TAX advantages as an EMPLOYEE - BUSINESS OWNER - HOME BASED BUSINESS OWNER.  In today's economy, having a job is great but when it comes to having a two (2) income household i.e. you having 2 jobs or both husband and wife have jobs, it's time to re-think the tax advantages of this decision.

Did you know that the Income Tax structure is designed for the Employee and Business Owner (not the rich and poor)?  Did you know that there are about 422 Tax Credits available for a Home Based Business?  Many choose to take advantage of these credits as a Non-Profit company but there are major government regulations associated with the Non-profit industry that one must comply. The following are just a few highlighted Income Tax Credits for you to consider. Remember: Always consult with your Tax Accountant before making any tax decisions.

1. CAR - .58.5 cents per mile/ 12,000 miles per year equals $6000, Plus your tolls. 

2. Vacation/Travel. - Other businesses only get to write off 50% of their travel because it’s incidental to their business. When Travel is your business, you take 100% write offs.

3. Home Office - Your business is in your home therefore a portion of your Mortgage, Rent, light, gas & utilities. 

4. Children – Hire your Children. Kids between the ages of 7 – 18 can be paid $5,450 per year. That’s $5,450 per child; per year will be a write off for your business because they will be an employee of your business. 

5. Computer – Home Computer, Laptop, Printer, DVD Player, T.V., Shredder.

6. Office Furniture/Office Supplies - Desk, Chair, File Cabinet, any Business 

     Equipment/Furniture, Printing paper, Ink, Pens, Pencils, Receipts, Books, etc

7. Cell Phones – Put your cell phone number on your business cards & talk 

     business on your calls.

8. Education – Any Class/Certification you have to take to further your

     education.

9. Internet Service – You need internet connection for your (travel) business.

10. Food – Business Lunch/Dinner. Get Costco or BJ’s Business Card and a portion 

       of your food you buy is a write-off (Travel Parties & Grand Openings)

11. Cable Bill – because of 2 channels….. The Travel & Weather we need to keep up 

       to speed with our business. What plan has both of these channels on them that 

       you can write off??? Think about it.

REMEMBER: The Tax system was created for two different people (not the rich and the poor) but for the Employee and Business owner. If you do not own a business with the intent to make a profit, you have none these tax advantages. These are just a few of the many write-offs you may be able to take.

There are actually over 422 different write-offs that can enable you to put an extra $3,000 to $15,000 in your pocket each and every year. Those who don’t know this are the VERY UNFORTUNATE ONES.

 

Always talk to a tax professional regarding your specific situation. Resource: “It’s How Much You Keep That Counts” By Ronald R. Mueller, MBA, Ph.D.

Many of us may already be Business Owners and/or Home Base Business Owners but not aware of all the tax advantages. This is the perfect time to work with your tax accountant for these tax advantages.  

If you are an employee, it's DECISION TIME!

You can have a JOB and a home based business as your #2.

Interested in a HOME BASE BUSINESS...

Getting Paid to do What you are Already Doing Anyway?

Traveling, Concerts, Super Bowl Games, Disney Theme Parks 

LET'S TALK!

Petra Parker, CEO/Owner

KAZ Diversified LLC

http://bit.do/buildyourbusiness

Travel Business Manager

678-250-5731

http://bit.do/hbtravelbusiness

"#1 Home Base Business Opportunity"

  

KAZ Diversified LLC Helps Make Your Email Marketing More Effective

Email marketing does not have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads (State of Marketing Measurement Survey Report 2014). Email marketing is not going anywhere, and here’s why:

1. Worldwide, there were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion (The Radicati Group, Email Statistics Report, 2012-2016)

2. Ninety-one (91)% of consumers reported checking their email at least once a day (ExactTarget)

3. 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association)

4. 76% of emails are opened within the first two days after an email is sent (Alchemy Worx)

5. Email is the preferred method of commercial communication by 74% of all online adults and is preferred over direct mail by a margin of nearly five to one (Merkle)

6. 64% of people say they open an email because of the subject line (Chadwick Martin Bailey)

7. 7 in 10 people say they used a coupon or discount from a marketing email in the prior week (2012 Blue Kangaroo Study)

8. 82% of consumers open emails from companies (Litmus)

9. Email marketing has an ROI of 4,300% (Direct Marketing Association)

Digital Marketers tend to get a lot of backlash against the commercial emails they send, but it’s a simple matter of fact that email marketing works. It may feel impersonal, but there are a few tricks to fix that.

Business Owners can capitalize on product promotion email messages by just letting KAZ Diversified LLC demonstrate how to increase sales by first building relationship solidarity within your organizations. Personalizing your emails with the receivers name and content tailored specifically to them adds a nice touch. Marketing automation technologies have made this significantly easier to accomplish and the results are drastic. Personalizing your emails lead to drastic increases in opens, click through rates, and conversions.

Adding click to call numbers gives the reader of your email an opportunity to call your company and engage in a live conversation. With the dramatic increase of email opens via smart phones, it is becoming more important than ever to give the readers of your email an easy way to call you. BIA/Kelsey reports that inbound phone leads are 10 times more likely to convert than leads that only click on a link. You don’t want to miss out on the benefits of adding click to call numbers in your emails. Let's not forget the click links directing readers to your website and landing pages/Your Virtual Sales Rep (click to see an example of Virtual Sales Rep). Go through the entire Virtual Sales Rep message and see how effective a great landing page works.

Email marketing is only growing in popularity.  Contact us today to:

"Leave Your Mark" 

and 

"JUST DO IT WITH KAZ"

at

http://www.kazcommunications.net

Let us know what you like about this blog!!!

Thank you,

Petra Parker, CEO/Owner

eMarketing Communications Director

KAZ Diversified LLC

KAZ Diversified LLC? Petra Parker interview with a KC Armstorng

It was such a pleasure sharing what we do at KAZ Diversified LLC with KC Armstrong - October 29,2014 on the Women's Radio Network (WRNW1).  KC Armstrong is best known for his work as a cast member and producer of the Howard Stern Show, both on the radio and television. But, there were some major points not discussed that I would like to share with you.

Our KAZ eMarketing Team has combined all of the following internet marketing techniques through our specialized comprehensive digital advertising that is key to a successful marketing campaign.

ORM (Object-Related Mapping) programming, data management tasks act on objects that are almost always non-scalar values. For example, consider an address book entry that represents a single person along with zero or more phone numbers and zero or more addresses. This could be modeled in an object-oriented implementation by a "Person's Name" with fields to hold each data item that the entry comprises: the person's name, a list of phone numbers, and a list of addresses. The list of phone numbers would itself contain "PhoneNumber objects" and so on. The address book entry is treated as a single object by the programming language - it can be referenced by a single variable containing a pointer to the Person's name or business name, for instance. Various methods can be associated with the Person or Business Name, such as a method to return to the preferred phone number, the business address, website, or landing page. NOTE: A landing page is your virtual sales representative.

Web PR allows you to reach multiple audiences both on the human side and the robot side. Our KAZ eMarketing Team helps you reach multiple search engines and directories and blogs and it’s a very effective tool to create awareness and traffic for your business. Basically, what you are trying to do is to get your content, your story, your message on hundreds or thousands of other websites. It is similar to creating a small flyer; you would post a small flyer on cars, on neighborhood mailboxes, and places with traffic to get them to come visit your business or attend your event. Web PR is the same concept only through the internet our KAZ Team helps you inform millions of people of your product announcement or event by posting your information on hundreds of local and global websites. Remember: Marketing is all about the numbers - it is said that for every 100 people you reach, 10% look at the message, and 10% of the lookers purchase, so having millions of people see your message increases your sales conversion rate.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid search results. In general, the earlier and more frequently a site appears in the search results list (i.e. Google, Yahoo, Bing), the more visitors it will receive from the search engine's users. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Most effective approach is promoting a site to increase the number of back-links, or inbound links which is another search engine optimization tactic. 

I am an eMarketing Communications Director "for hire" that utilizes all of the above tools to create results-oriented marketing campaigns focused on increasing sales.   However, as a business owner, you must already have set up your existing websites, social media pages, blogs, and/or YouTube videos for our step-by-step process to be successful. Check out our website to learn more about the services we offer.

As Mikey affectionately says "Try us you'll like us!" or even better "Just Do It With KAZ!"

Register today for an initial consultation at: 

www.kazcommunications.net

 go to the "Works" tab 

complete the form including a breif description 

of your expected 30/60/90-day sales goal(s)

Thank you for taking the time to see what our KAZ Diversified LLC marketing team has to offer our business clients.  We look forward to working with you soon... only 2 slots left for business owners that want to meet their aggressive 2015 sales goals.

Petra Parker

eMarketing Communications Director

KAZ Diversified LLC

kazdiversifiedllc@gmail.com

678-250-5731

   

Are you satisfied with your marketing results?

eMarketing Communication Solutions

The ultimate gauge of the effectiveness of a marketing campaign should be its ability to perform, and ultimately to achieve the desired results. Three criteria are offered for the campaign’s productivity level: 1) the business owner’s ability to learn 2) improve; and 3) the overall level of engagement with all stakeholders. Stakeholders are everyone that is committed to the success of your business.

Stakeholders

Effective communications with employees, donors, and customers can begin with a survey to accurately identify which digital medium is being used; and factor it into the communication strategy.  In many cases, business owners are not fully aware of the number of followers (stakeholders) they have, and as a result many of their sales income can be loss revenue, if proactive measures are not considered.

Best practice business owners actively involve their employees, friends, board members, and existing customers in the development of a communication strategy and resources (eMarketing Tools) that will best facilitate their ability to interact and stay engaged. They embrace marketing support both philosophically and financially.

Effective communication is the cornerstone of a successful business (for-profit and nonprofit), and without it any short-term successes are likely to be eclipsed by under-performance and disengagement of key stakeholders (existing sponsors and customers/donors). It is incumbent upon the business owner to maintain effective communication interfaces with their employees, board members, existing customers, and followers. If marketing communication issues are not addressed, it will likely result in decreased motivation, clarity, trust and connection to their business goals.

“In the small business and nonprofit business arena, our research and experience tells us that it is still the business owner who is the most trusted and therefore it is the business owner’s decision that provides the key to success of any communication campaign strategy”. The following is a partial list of guidelines to assist business owners in developing an effective communication strategy in order to maintain consistent revenue increase.

•       Create opportunities for people to get to know you on a personal level. (Social Media / Website / Blogs / Texting / eNewsletters / Networking Events)
•          Have a clear system for recognizing and managing misunderstandings. (Reputation Management via Social Media)
•          Provide a system to share concerns openly, with a view to building greater understanding. (Digital Surveys)
•          Have clear and frequent processes for reflection and review. (Online Marketing Analytics)
•          Conduct virtual meetings monthly, just as you would with a face-to-face customer appointment. (Webinars / Videos / Live Streaming)

Initially, all changes from the norm can be overwhelming. But, have no fear... our team has developed a “KISS” Solution to help you incorporate an effective, replicable eMarketing Communication Strategy.

We are available for onsite eMarketer consultation/coaching and conference/networking events.  You can also attend our “Fast Track to Success eMarketing Solutions” seminars and webinars.

Register Today

Our next seminar is scheduled at a secure, premiere Buckhead/Lenox location directly across from Lenox Mall. Free Parking / Light Lunch / 90-Day eMarketing Plan are all included.  Register at: http://conta.cc/1qnWn3Q

Let us know what you think!

Petra Parker

eMarketing Communication Director

KAZ Diversified LLC

678-250-5731
"Keeping your business marketable from A to Z" 

www.kazdiversifiedllc.com

www.facebook.com/kazdiversified

www.twitter.com/KAZDiversified

www.linkedin.com/in/kazdiversifiedllc

www.instagram.com/kazdiversifiedllc

Would you like 3 -5 new people looking at your MLM biz per day?
If yes, check this out ==> http://www.mlmrecruitondemand.com/?id=kazbizplus

    

Business Owners: Are you wrecking your own chances for success?

Small Business Sentiment Survey , conducted by Yodle which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology.

According to the results Small Business Owners:

• 52% still don’t have a website
• 50+% don’t measure the results of their marketing programs
• 51% use some type of accounting operations technology
• 39% use appointment booking and scheduling
• 34% use customer relationship management (CRM)
• 25% point-of-sale systems
• 14% acquisition marketing 

SMB owners have many and varied concerns:

The top three professional worries are:

•  42%  finding new customers  
•  39% affording healthcare and other employee benefits
•  33% keeping current customers 

Solution –KAZ Biz Plus Affordable Global Brand Marketing Campaigns

SMB owners manage to work and play: 

•  52% of SMB owners work 40 hours or less
•  72% take at least two weeks of vacation per year

Here’s what the SBA has to say about the part small businesses play in the American economy:

• The 23 million small businesses in America account for 54% of all U.S. sales.
• Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s.

This question was asked of consumers: “Do You Read Online Customer Reviews To Determine Whether A Local Business Is A Good Business?

•  85% of consumers say that they read online reviews for local businesses (up from 76% in 2012)
•  89% of consumers use search engines (i.e. Google, Yahoo, and Bing) for purchase decisions per “Brafton -Fuel your brand” 

Where is the disconnect? Why are small business owners not using low cost (in many cases free), readily available technology to better establish and grow their businesses?  As shown above, when many buyers are looking for a local business to deal with – from a handyman to a florist, a restaurant to a seamstress – the first place they look is online. If they find the store or restaurant or service provider does not have a website; or has one that clearly has not been updated since 2003;  or does not provide an email address or phone number on the home page – they discount it immediately.  They assume (rightly or wrongly) that the business is unprofessional and low quality.

The KAZ Biz Plus Digital Marketing Business Center is here to help business owners by providing affordable Global Brand Marketing Strategies (includes email marketing which incorporates social media and CRM tools, video creation, blogs, banner advertising, and press releases)  that will help with the top two (2) professional worries.  Once these worries are addressed, it can reduce any additional worries and false fears.  You are not alone. Let us help you take “baby steps” to gain control of the success of your business.

LEARN MORE 

REGISTER TODAY FOR OUR FREE

 SEMINARS

AT

http://bit.ly/1hFItZ4

Petra Parker

Communications Director

KAZ Biz Plus Business Center 

2050 Lawrenceville Highway

 inside North DeKalb Mall

next to Burlington Coat Factory

Decatur, GA  30033

Contact us: 678-250-5731

Email: kazbizplus@gmail.com

http://www.kazbizplusbusinesscenter.com

www.facebook.com/kazdiversified

www.twitter.com/KAZDiversified

www.linkedin.com/in/kazdiversifiedllc

"Providing entrepreneurs with successful communication 

strategies fuel our KAZ Team!"

Are You Financially Successful with your Existing Business?

Leaders of the future will have to be visionary and be able to bring people in - real communicators. These are things that women bring to leadership and executive positions, and it's going to be incredibly valuable and incredibly in demand. — Anita Borg 

Anita Borg, a computer scientist who devoted much of her career to the advancement of women in computer science.  In 1987, after returning from a technical conference where she was one of only a handful of women present, Dr. Borg started “Systers”. Systers is an electronic mailing list on technical subjects exclusively for women who are engineers…thus begins “e-mail”.  Somewhere in the middle of doing all of her technical research she realized that what she really wanted to do was not study computers but use computers to link people.

In 2014, our KAZ Biz Plus Team is seeking to expand on Anita Borg’s vision that she expressed over 25 years ago.  It’s up to you as Entrepreneurs to recognize that computers, cell phones and other digital devices are here to make your life simpler when used to share and communicate your talents, products, and services local/national/globally.

It puzzles me when we, as digital marketers, meet business owners who choose to spend hundreds and even thousands of dollars on paper printed flyers to stick on cars, mailboxes, and direct mailing when you can expand your distribution via less expensive digital platforms (i.e. custom email, social media, YouTube, websites) and cut your overhead by as much as 90% while consistently increasing your revenue.

Is it true that many business owners will only begin utilizing the digital marketing concept when our USA government learns how to charge individuals for these digital resources?  Why do many business owners choose to pay high monthly fees to large corporations for website development that give little or no results? Why do many small business owners choose not to do any marketing while they complain about no store traffic?

We suggest that successful entrepreneurs outsource their digital marketing (i.e. website, email, blogs, social media, YouTube) support.  Your KAZ Team provides comprehensive targeted digital marketing campaigns to get quality, measurable results. 

One of my favorite quotes is from Helen Keller "The only thing worse than being blind is having sight but no vision."  Having a vision begins with being insightful about the lives with whom we come into contact.  An insightful person looks far beyond the surface when viewing others. To be insightful means seeing beyond the weaknesses of a person, seeing beyond the words of a person, and seeing beyond the actions of a person.  It means that one can see the potential of a person despite the obvious facts surrounding that person. That is vision. Having no vision or insight about others is worse than having absolutely no sight.  Our KAZ Team chooses to look beyond the obvious.

“Providing Entrepreneurs with successful communication strategies fuels our KAZ Team!”

Complete and submit the 
FREE Marketing Consult Form 

for your use at 

www.kazdiversifiedllc.com

Petra Parker, CEO/Owner

Marketing Communications Strategist

KAZ Biz Plus Digital Marketing Business Center

North DeKalb Mall (Burlington Wing)

2050 Lawrenceville Highway

Decatur, GA  30033

678-250-5731

kazbizplus@gmail.com