eMarketing Communication Solutions
The ultimate
gauge of the effectiveness of a marketing campaign should be its ability to
perform, and ultimately to achieve the desired results. Three criteria are
offered for the campaign’s productivity level: 1) the business owner’s ability
to learn 2) improve; and 3) the overall level of engagement with all
stakeholders. Stakeholders are everyone that is committed to the success of
your business.
 |
| Stakeholders |
Effective
communications with employees, donors, and customers can begin with a survey to
accurately identify which digital medium is being used; and factor it into the
communication strategy. In many cases, business
owners are not fully aware of the number of followers (stakeholders) they have,
and as a result many of their sales income can be loss revenue, if proactive
measures are not considered.
Best practice business
owners actively involve their employees, friends, board members, and existing
customers in the development of a communication strategy and resources
(eMarketing Tools) that will best facilitate their ability to interact and stay
engaged. They embrace marketing support
both philosophically and financially.
Effective
communication is the cornerstone of a successful business (for-profit and
nonprofit), and without it any short-term successes are likely to be eclipsed
by under-performance and disengagement of key stakeholders (existing sponsors
and customers/donors). It is incumbent upon the business owner to maintain
effective communication interfaces with their employees, board members, existing
customers, and followers. If marketing communication issues are not addressed,
it will likely result in decreased motivation, clarity, trust and connection to
their business goals.
“In the small
business and nonprofit business arena, our research and experience tells us
that it is still the business owner who is the most trusted and therefore it is
the business owner’s decision that provides the key to success of any
communication campaign strategy”. The following is a partial list of guidelines
to assist business owners in developing an effective communication strategy in order to
maintain consistent revenue increase.
- Create opportunities for people to get to know you on a personal level. (Social Media / Website / Blogs / Texting / eNewsletters / Networking Events)
- Have a clear system for recognizing and managing misunderstandings. (Reputation Management via Social Media)
- Provide a system to share concerns openly, with a view to building greater understanding. (Digital Surveys)
- Have clear and frequent processes for reflection and review. (Online Marketing Analytics)
- Conduct virtual meetings monthly, just as you would with a face-to-face customer appointment. (Webinars / Videos / Live Streaming)
Initially, all changes from the
norm can be overwhelming. But, have no fear... our team has developed a “KISS”
Solution to help you incorporate an effective, replicable eMarketing Communication
Strategy.
We are available for onsite
eMarketer consultation/coaching and conference/networking events. You can also attend our “Fast Track to Success eMarketing
Solutions” seminars and webinars.
Our next seminar is scheduled at a
secure, premiere Buckhead/Lenox location directly across from Lenox Mall. Free
Parking / Light Lunch / 90-Day eMarketing Plan are all included. Register at: http://conta.cc/1qnWn3Q
Let us know what you think!
Petra Parker
eMarketing Communication Director
KAZ Diversified LLC
678-250-5731
"Keeping your business marketable from A to Z"
"Keeping your business marketable from A to Z"
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